Whether you're shooting a commercial, web video, or corporate video, lighting is key to creating a high-quality production. In this blog post, we'll discuss the basics of lighting for video production and offer some tips on how to achieve the best results. When creating a video, lighting is one of the most important aspects to consider. Poor lighting can make your video look amateurish and unprofessional. Video production lighting is easier than ever, thanks to advances in t

Are you considering hiring actors for your next marketing or advertising campaign? If so, you're in good company; many businesses use actors to help create compelling and memorable ads. But before you go out and hire your first actor, there are a few things you should keep in mind. In this post, we'll explore some of the basics of working with actors, including tips on how to find the right talent for your project, what to expect during the casting process, and how to ensure

Scheduling your video production for the best outcome is key. By planning and preparing, you can minimize stress and maximize quality. Here are some tips to help get you started. First, decide what the goal of your video is. What do you want viewers to take away from it? Once you have that figured out, schedule your shoot around that goal. For example, if you're trying to create a tutorial video, make sure you have all of the necessary equipment and set-up ready before filmin

ATTENTION! It's so elusive these days. Marketers want to know how to get it. Brands spend millions trying to find out how to keep it. And we all fight the temptation to not get sidetracked so we can pay it. Attention, that is. It's no secret that attention spans are shorter than ever. Marketers need to constantly be coming up with new, innovative ways to grab people's attention and keep them engaged. So how do we do that? Well, one thing is definitely to avoid usi

Boston has been home to some of the greatest athletes in history. As a Boston video production professional, I've been lucky to meet and film many of the greats over the years. Papi, Pierce, Cousy, Orr, Bird, Neely, Flutie, Gronk and Hagler are just a few of the Boston sports legends I've met. None of them can compare to Bill Russell. He was the original Boston GOAT. Today, we honor his legacy and remember everything that he accomplished. Few athletes have had the career

Boston video production is changing. No longer the domain of huge corporate studios, startups and independent filmmakers are taking advantage of new technology to create quality videos on a budget. This shift is changing the look and feel of Boston-produced videos, and we can expect even more creative and innovative work in the years to come. So what’s driving this change? Let’s take a closer look. Boston has always been a great city for video production. With its rich histor