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5 Tips For Writing A Great Commercial Script

In larger markets like New York and Los Angeles, video production has a tendency to be more segmented. That's not always the case in Boston. To be an effective Boston video production team, it's essential that you are adept at all aspects of production, including scriptwriting. We've written many scripts over the years. Here's five tips to follow when asked to write a script for a commercial.


  1. Start with a clear goal in mind. Before you begin writing your commercial script, it's important to have a clear idea of what you want to accomplish. What message do you want to convey to your audience? What action do you want them to take? Having a clear goal will help you stay focused and ensure that your script is effective.

  2. Keep it simple. Commercials are meant to be short and to the point, so it's important to keep your script concise and straightforward. Avoid using jargon or technical language that your audience may not understand. Instead, use clear and simple language that gets your message across quickly and effectively.

  3. Use powerful language. A commercial script is meant to be persuasive, so it's important to use language that will grab your audience's attention and convince them to take action. Use strong verbs and descriptive adjectives to paint a vivid picture of the benefits of your product or service.

  4. Use a strong call to action. Your commercial should end with a clear call to action that tells your audience exactly what you want them to do. Whether it's visiting your website, calling a phone number, or making a purchase, be sure to include a clear and specific call to action in your script.

  5. Test and refine your script. Once you have a draft of your commercial script, it's important to test it out and see how it performs. Show it to a few friends or colleagues and ask for their feedback. Based on their input, you may need to make some adjustments to your script to make it more effective. Keep testing and refining until you feel confident that your script is ready to go.

By following these tips, you can write a commercial script that effectively communicates your message and encourages your audience to take action. Good luck!

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